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The Most Dominant Brands in IT

| February 24, 2015


IT Brand Pulse reviewed the results of almost 200 brand leader surveys conducted in 2014 to determine which are the most dominant brands. They looked at who received the highest percentage of IT pro votes, and which categories had the biggest spread between 1st and 2nd place.

This first chart shows the Top Ten Brands in IT based on their absolute highest score only in the Market Leader Category. From this viewpoint, Intel can be considered the most dominant brand in IT, followed by VMware and Cisco.

table 1

This second table shows the top ten brands in terms of the spread between first place and second place in the Market Leader Category. Using this methodology, VMware emerges as the most dominant brand in IT, followed by Cisco and Intel.

table 2



Category: Feature Articles, Uncategorized

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